TY  - BOOK
AU  - Balmer,John M.T.
AU  - del Valle Brena,Almudena Gonzalez
AU  - Illia,Laura
ED  - ProQuest (Firm)
TI  - Contemporary perspectives on corporate marketing: contemplating corporate branding, marketing and communications in the twenty-first century 
T2  - Routledge interpretive marketing research
AV  - HD59.2 .C65 2013
U1  - 658.8 23
PY  - 2013///
CY  - Oxfordshire, England, New York
PB  - Routledge
KW  - Corporate image
KW  - Corporate culture
KW  - Communication in organizations
KW  - Branding (Marketing)
KW  - Corporations
KW  - Electronic books
N1  - Includes bibliographical references at the end of each chapters and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=1323273
ER  -