02858nam a2200469 i 4500 EBC1585262 MiAaPQ 20250821131157.0 m o d | cr cnu|||||||| 131219t20142014cau ob 001 0 eng|d 9781611329117 (hardback) 9781611329124 (pbk.) 9781611329131 (electronic bk.) (MiAaPQ)EBC1585262 (Au-PeEL)EBL1585262 (CaPaEBR)ebr10824195 (CaONFJC)MIL932535 (OCoLC)871317916 MiAaPQ eng rda pn MiAaPQ MiAaPQ HD53 .M64 2014 302.3/5 23 Moeran, Brian, 1944- 566249 The business of creativity : toward an anthropology of worth / Brian Moeran. Walnut Creek, CA : Left Coast Press, [2014] 2014 1 online resource (301 pages). text rdacontent computer rdamedia online resource rdacarrier Anthropology and business: crossing boundaries, innovating praxis ; 1 Includes bibliographical references and index. "How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth"-- Provided by publisher. Description based on print version record. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Creative ability Economic aspects. 566250 Creative ability in business. 37807 Electronic books. 35142 Print version: Moeran, Brian. Business of creativity : toward an anthropology of worth. Walnut Creek, CA : Left Coast Press, [2014] 298 pages Anthropology and business: crossing boundaries, innovating praxis ; 1 9781611329124 (DLC)10824195 ProQuest (Firm) https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=1585262 Click to View 312583 312583