Handbook of services marketing & management
Handbook of services marketing and management
Swartz, Teresa A.
Iacobucci, Dawn.
text
bibliography
Electronic books.
cau
2000
2000
monographic
eng
1 online resource (534 pages) : illustrations
Teresa A. Swartz, Dawn Iacobucci, editors.
Includes bibliographical references and indexes.
Service industries
Marketing
Service industries
Management
Customer services
Marketing
Customer services
Management
HD9980.5 .H36 2000
658
Handbook of services marketing & management
Thousand Oaks : Sage Publications, [2000]
ix, 521 pages ; 27 cm.
(DLC) 99006902
9781412973649 (e-book)
https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=1629340
https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=1629340
MiAaPQ
990903
20250821131729.0
EBC1629340
eng