@book{354612,
	author = {Grappi, Sylvia,},
	title = {Consumer negativity towards brands /},
	publisher = {Emerald Publishing,},
	year = {2019.},
	series = {Journal of Product and Brand Management},
	address = {Bradford, West Yorkshire, England :},
	url = {https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=5977921}
}