Consumer negativity towards brands / 
guest editor, Sylvia Grappi [and three others]. 
 - 1 online resource (129 pages). 
 - Journal of Product and Brand Management .
<br/><br/><label>ISBN: </label>9781839093067 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .C667 2019 
<br/><br/><label>Dewey Class. No.: </label>658.827