01629nam a2200385 i 4500 EBC5977921 MiAaPQ 20250828012620.0 m o d | cr cnu|||||||| 191209s2019 enk o 000 0 eng d 9781839093050 9781839093067 (e-book) (MiAaPQ)EBC5977921 (Au-PeEL)EBL5977921 (OCoLC)1127944335 MiAaPQ eng rda pn MiAaPQ MiAaPQ HF5415.1255 .C667 2019 658.827 23 Consumer negativity towards brands / guest editor, Sylvia Grappi [and three others]. Bradford, West Yorkshire, England : Emerald Publishing, 2019. 1 online resource (129 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier Journal of Product and Brand Management Description based on print version record. Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Branding (Marketing) Electronic books. 35142 Grappi, Sylvia, editor. 693227 Print version: Consumer negativity towards brands. Bradford, West Yorkshire, England : Emerald Publishing, 2019 129 pages Journal of Product and Brand Management 9781839093050 ProQuest (Firm) https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=5977921 Click to View 354612 354612