TY  - BOOK
AU  - Grappi,Sylvia
TI  - Consumer negativity towards brands
T2  - Journal of Product and Brand Management
AV  - HF5415.1255 .C667 2019
U1  - 658.827 23
PY  - 2019///
CY  - Bradford, West Yorkshire, England
PB  - Emerald Publishing
KW  - Branding (Marketing)
KW  - Electronic books
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=5977921
ER  -