Willcox, Matthew, The business of choice : how human instinct influences everyone's decision / by Matthew Willcox. - Revised and updated edition. - 1 online resource (307 pages) ISBN: 9781839820700 (e-book) Subjects--Topical Terms: Marketing--Psychological aspects.Consumer behavior. Index Terms--Genre/Form: Electronic books. LC Class. No.: HF5415 / .W555 2020 Dewey Class. No.: 658.80019