Experiential approach to consumer decision making / Cheng Lu Wang [and three others], editors. - 1 online resource (204 pages). - Asia Pacific Journal of Marketing and Logistics ; Volume 32 . Includes bibliographical references. ISBN: 9781800712058 Subjects--Topical Terms: Consumer behavior.Marketing--Management. Index Terms--Genre/Form: Electronic books. LC Class. No.: HF5415.32 / .E97 2020 Dewey Class. No.: 658.8342