Sachetti, Philippe,  1958- <br/><br/>
La marque dans le conflit / 
Philippe Sachetti, Thibaud Zuppinger. 
 - 1 online resource (187 pages). 
 - Collection innovation, entrepreneuriat et gestion. Serie innovation et technologies ;  Volume 3 .
 - Collection innovation, entrepreneuriat et gestion.  Serie innovation et technologies ;  Volume 3. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781784063054 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .S234 2017 
<br/><br/><label>Dewey Class. No.: </label>658.827