TY  - BOOK
AU  - Sachetti,Philippe
AU  - Zuppinger,Thibaud
TI  - La marque dans le conflit
T2  - Collection innovation, entrepreneuriat et gestion. Serie innovation et technologies
AV  - HF5415.1255 .S234 2017
U1  - 658.827 23
PY  - 2017///]
CY  - London, England
PB  - ISTE Editions
KW  - Branding (Marketing)
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=6482550
ER  -