Frikha, Azza, <br/><br/>
La mesure en marketing :  operationnalisation des construits latents / 
Azza Frikha. 
 - 1 online resource (ix, 223 pages). 
 - Collection innovation, entrepreneuriat et gestion .
 - Collection innovation, entrepreneuriat et gestion. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781784065690 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .F755 2019 
<br/><br/><label>Dewey Class. No.: </label>658.8