@book{365018,
	author = {Mahajan, Gautam, and Vieira, Walter,},
	title = {Customer value starvation can kill :},
	publisher = {Business Expert Press,},
	year = {2021.},
	series = {Business Expert Press Service Systems and Innovations in Business and Society Collection},
	address = {New York :},
	note = {Includes index.},
	url = {https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=6486719}
}