Mahajan, Gautam, <br/><br/>
Customer value starvation can kill :  prevention and cure / 
Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler. 
 - 1 online resource (219 pages). 
 - Business Expert Press Service Systems and Innovations in Business and Society Collection .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781952538599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Value analysis (Cost control)<br/>Consumer satisfaction.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .M343 2021 
<br/><br/><label>Dewey Class. No.: </label>658.812