Customer value starvation can kill
prevention and cure
Mahajan, Gautam
creator
author.
Vieira, Walter
author.
Kotler, Philip
writer of foreword.
text
Electronic books.
nyu
2021
monographic
eng
1 online resource (219 pages).
Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler.
Includes index.
Customer relations
Management
Value analysis (Cost control)
Consumer satisfaction
HF5415.5 .M343 2021
658.812
Business Expert Press Service Systems and Innovations in Business and Society Collection
Customer value starvation can kill : prevention and cure
Mahajan, Gautam.
New York : Business Expert Press, 2021
219 pages
9781952538599
https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=6486719
https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=6486719
MiAaPQ
210711
20250828020045.0
EBC6486719
eng