TY  - BOOK
AU  - Mahajan,Gautam
AU  - Vieira,Walter
AU  - Kotler,Philip
TI  - Customer value starvation can kill: prevention and cure 
T2  - Business Expert Press Service Systems and Innovations in Business and Society Collection
SN  - 9781952538599
AV  - HF5415.5 .M343 2021
U1  - 658.812 23
PY  - 2021///
CY  - New York
PB  - Business Expert Press
KW  - Customer relations
KW  - Management
KW  - Value analysis (Cost control)
KW  - Consumer satisfaction
KW  - Electronic books
N1  - Includes index
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=6486719
ER  -