@book{368826,
	author = {Gupte, Rajiv, and Limaye, Anand,},
	title = {Brand wars :},
	publisher = {SAGE Publishing,},
	year = {[2021]},
	address = {Thousand Oaks, California :},
	url = {https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=6717997}
}