Gupte, Rajiv, <br/><br/>
Brand wars :  combat strategies for Indian brands / 
Rajiv Gupte, Anand Limaye. 
 - 1 online resource (293 pages) :  illustrations 
<br/><br/><label>ISBN: </label>9789354790744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .G878 2021 
<br/><br/><label>Dewey Class. No.: </label>658.827