Walsh, Barry. Managing Marketing : professional diploma in marketing study text for exams up to December 2011 / [by] Walsh Barry, Write Claire and Vincent Kelie. - 2nd ed. - London : BPP Learning Media Ltd, 2010. - xvi, 364 p. : ill. cm.20. includes bib ref. ISBN: 9708751789416 : Ksh 1,500 Subjects--Topical Terms: Marketing management. LC Class. No.: HF 5415.13 / .W35 2010