TY  - BOOK
AU  - Walsh, Barry.
TI  - Managing Marketing: professional diploma in marketing study text for exams up to December 2011 
SN  - 9708751789416 :
AV  - HF 5415.13  .W35 2010
PY  - 2010///
CY  - London
PB  - BPP Learning Media Ltd
KW  - Marketing management
N1  - includes bib ref
ER  -