Kaser, Ken. <br/><br/>
Sports and entertainment marketing. 

 - Cincinnati, Ohio :  South- Western publishing,  2001. 
 - p. :298:ill ;   cm.15. 
<br/><br/>includes bib. ref. 
<br/><br/><label>ISBN: </label>0538694777 :  Ksh 2,000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--marketing.