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  <titleInfo>
    <title>Sports and entertainment marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kaser, Ken.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Dotty, Boem Oelkers.</namePart>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xx</placeTerm>
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    <place>
      <placeTerm type="text">Cincinnati, Ohio</placeTerm>
    </place>
    <publisher>South- Western publishing</publisher>
    <dateIssued>2001</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent> p. :298:ill ;  cm.15.</extent>
  </physicalDescription>
  <tableOfContents>includes bib. ref.</tableOfContents>
  <subject>
    <topic>Sports</topic>
    <topic>marketing</topic>
  </subject>
  <identifier type="isbn">0538694777 :</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">L.C</recordContentSource>
    <recordCreationDate encoding="marc">120209</recordCreationDate>
    <recordChangeDate encoding="iso8601">20180328101123.0</recordChangeDate>
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