TY  - BOOK
AU  - Kaser, Ken.
AU  - Dotty, Boem Oelkers.
TI  - Sports and entertainment marketing
SN  - 0538694777 :
PY  - 2001///
CY  - Cincinnati, Ohio
PB  - South- Western publishing
KW  - Sports
KW  - marketing
N1  - includes bib. ref
ER  -