Hiebing, Roman G. <br/><br/>
The one-day marketing plan :  organizing and completing the  plan that works / 
Roman G. Hiebing  and Scott W. Cooper. 
 - 2nd ed. 
 - Chicago, Ill. :  NTC Business Books,  c1999. 
 - xx, 322 p. :  ill. ;  28 cm. 
<br/><br/> Earlier ed. published under: The 1-day marketing plan / Roman G. Hiebing, Jr., Scott W. Cooper. 1992. 
<br/><br/><label>ISBN: </label>0844202479  Ksh. 3,220/= 0844212830 (pbk.) 
<br/><br/><label>LCCN: </label>99038658  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .H5 1999