Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G Schuffman and Leslie Lazar Kanuk. 
 - 9th ed. 
 - New Delhi :  Pearson prentice hall,  2007. 
 - p. :652 ;   cm.20. 
<br/><br/>includes bib. ref. 
<br/><br/><label>ISBN: </label>8177589997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.