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Branding TV [electronic resource] : principles and practices / by Walter McDowell and Alan Batten.

By: Contributor(s): Material type: TextTextPublication details: Amsterdam ; Boston : Elsevier/Focal Press, c2005.Edition: [2nd ed.]Description: x, 158 p. : illISBN:
  • 9780080460437 (electronic bk.)
Subject(s): Genre/Form: DDC classification:
  • 384.551 22
LOC classification:
  • HE8700.8 .M25 2005
Online resources:
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Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.

Includes bibliographical references (p. 143) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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