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Marketing today's academic library [electronic resource] : a bold new approach to communicating with students / Brian Mathews.

By: Contributor(s): Material type: TextTextPublication details: Chicago : American Library Association, 2009.Description: xv, 171 p. : illISBN:
  • 9780838991541 (electronic bk.)
Subject(s): Genre/Form: DDC classification:
  • 021.7 22
LOC classification:
  • Z716.3 .M344 2009
Online resources:
Contents:
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
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Includes bibliographical references and index.

Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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