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Innovation and strategy of online games [electronic resource] / Jong H. Wi.

By: Contributor(s): Material type: TextTextSeries: Series on technology management ; v. 14.Publication details: London : Imperial College Press ; Singapore ; Hackensack, NJ : Distributed by World Scientific, c2009.Edition: 1st edDescription: xx, 220 p. : illISBN:
  • 9781848163577
Subject(s): Genre/Form: DDC classification:
  • 338.4/77948 22
LOC classification:
  • HD9993.E452 J66 2009
  • GV1469.15
Online resources:
Contents:
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
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Includes bibliographical references (p. 211-214) and index.

Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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