Amazon cover image
Image from Amazon.com
Syndetics cover image
Image from Syndetics
Image from Google Jackets
Image from OpenLibrary

Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.

Contributor(s): Material type: TextTextPublication details: New York : Psychology Press, 2011.Description: xxxiv, 314 p. : illISBN:
  • 9780203844113 (electronic bk.)
Subject(s): Genre/Form: DDC classification:
  • 796.06/98 22
LOC classification:
  • HF5415.32 .C65866 2011
Online resources:
Contents:
section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship.
Item type:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and indexes.

section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

There are no comments on this title.

to post a comment.

Ⓒ 2020 Dedan Kimathi University of Technology

Library