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1. Books
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Determinants of organic foods buyer behavior in Kenya / [by] Charles Kiiru Kamau by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nyeri DeKUT 2024
Availability: Items available for reference: DeKUT Main Campus Library: a (2)Call number: The HF 5415.32 .K3, ... DeKUT NRB Campus Library: a (1)Call number: The HF 5415.32 .K3.

2.
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Digital marketing [electronic resource] : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Online resources:
Availability: No items available.

3.
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The active consumer [electronic resource] : novelty and surprise in consumer choice / edited by Marina Bianchi. by Series: Routledge frontiers of political economy
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1998
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Availability: No items available.

4.
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Consuming places [electronic resource] / John Urry. by Series: International library of sociology
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1995
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5.
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Consumer value [electronic resource] : a framework for analysis and research / edited by Morris B. Holbrook. by Series: Routledge interpretive marketing research series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1999
Online resources:
Availability: No items available.

6.
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Understanding green consumer behavior [electronic resource] : a qualitative cognitive approach / Sigmund A. Wagner. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1997
Online resources:
Availability: No items available.

7.
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Consumer boycotts [electronic resource] : effecting change through the marketplace and the media / Monroe Friedman. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : Routledge, 1999
Online resources:
Availability: No items available.

8.
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The consumer society and the postmodern city [electronic resource] / David B. Clarke. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London; New York : Routledge, 2003
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Availability: No items available.

9.
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New woman hybridities [electronic resource] : feminity, feminism and international consumer culture, 1880-1930 / edited by Ann Heilmann and Margaret Beetham. by Series: Routledge transatlantic perspectives on American literature ; 1.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2004
Online resources:
Availability: No items available.

10.
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Cinderella dreams [electronic resource] : the allure of the lavish wedding / Cele C. Otnes, Elizabeth H. Pleck. by Series: Life passages ; 2.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Berkeley : University of California Press, c2003
Online resources:
Availability: No items available.

11.
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Subjectivity in political economy [electronic resource] : essays on wanting and choosing / David P. Levine. by Series: Routledge frontiers of political economy ; 18.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1998
Online resources:
Availability: No items available.

12.
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Advertising and consumer citizenship [electronic resource] : gender, images, and rights / Anne M. Cronin. by Series: Transformations
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London : Routledge, 2000
Online resources:
Availability: No items available.

13.
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Behavioral pricing [electronic resource] / guest editors Sarah Maxwell and Hooman Estelami. by Series: Journal of product & brand management, featuring pricing strategy & practice ; v.14, no. 6
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2005
Online resources:
Availability: No items available.

14.
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Understanding the consumer [electronic resource] / Isabelle Szmigin. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks : Sage Publications, 2003
Online resources:
Availability: No items available.

15.
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Marketplace behaviour of Malaysian consumers [electronic resource] / guest editor: Dr. Nelson Oly Ndubisi. by Series: Management research news ; v. 29, no. 1/2
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online resources:
Availability: No items available.

16.
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Consumer empowerment [electronic resource] / guest editor: Len Tui Wright. by Series: European Journal of Marketing ; 40, no. 9/10
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online resources:
Availability: No items available.

17.
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Customer loyalty, retention, and customer relationship management [electronic resource]. by Series: Journal of Consumer Marketing ; 23, no. 7
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online resources:
Availability: No items available.

18.
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Tourism behavior [electronic resource] : travelers' decisions and actions / Roger St. George March and Arch G. Woodside. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Wallingford, Oxfordshire, UK ; Cambridge, MA : CABI Pub., 2005
Online resources:
Availability: No items available.

19.
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Extending the food desert debate [electronic resource] / guest editors, Graham Clarke and David Bennison. by Series: International journal of retail & distribution management ; v. 32, no. 2, 2004, special issue.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: General;
Publication details: [Bradford, England] : Emerald Group Pub., 2004
Online resources:
Availability: No items available.

20.
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Journal of product and brand management. Volume 16, Number 7, Behavioral pricing [electronic resource] / guest editors: Hooman Estalami and Sarah Maxwell. by Series: Journal of product and brand management ; 16, no. 7
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Bradford : Emerald Insight, c2007
Online resources:
Availability: No items available.

21.
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Product experience [electronic resource] / editors, Hendrik N.J. Schifferstein & Paul Hekkert. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Elsevier Science, 2008
Online resources:
Availability: No items available.

22.
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Understanding the construction client [electronic resource] / David Boyd and Ezekiel Chinyio. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Oxford ; Malden, MA : Blackwell, 2006
Online resources:
Availability: No items available.

23.
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Consumer behaviour and advertising management [electronic resource] / Matin Khan. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New Delhi : New Age International (P) Ltd., Publishers, c2006
Online resources:
Availability: No items available.

24.
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Impact of e-commerce on consumers and small firms [electronic resource] / edited by Salvatore Zappala and Colin Gray. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Aldershot, England ; Burlington, VT : Ashgate, c2006
Online resources:
Availability: No items available.

25.
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Consumption and identity at work [electronic resource] / Paul du Gay. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London : SAGE Publications, 1996
Online resources:
Availability: No items available.

26.
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Rethinking marketing [electronic resource] : towards critical marketing accountings / edited by Douglas Brownlie ... [et al.]. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Sage, 1999
Online resources:
Availability: No items available.

27.
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Resisting McDonaldization [electronic resource] / edited by Barry Smart. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks [Calif.] : Sage, 1999
Online resources:
Availability: No items available.

28.
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The buying brain [electronic resource] : secrets of selling to the subconscious mind / A.K. Pradeep. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Chichester : Wiley ; John Wiley [distributor], c2010
Online resources:
Availability: No items available.

29.
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Longing, belonging, and the making of Jewish consumer culture [electronic resource] / edited by Gideon Reuveni and Nils Roemer. by Series: IJS studies in Judaica ; v. 11.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Leiden ; Boston : Brill, 2010
Online resources:
Availability: No items available.

30.
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The connected customer [electronic resource] : the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.]. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Routledge, c2010
Online resources:
Availability: No items available.

31.
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Slow down, sell faster! [electronic resource] : understand your customer's buying process and maximize your sales / Kevin Davis. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : American Management Association, 2011
Online resources:
Availability: No items available.

32.
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Pre-commerce [electronic resource] : how companies and customers are transforming business together / Bob Pearson with Dan Zehr. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2011
Online resources:
Availability: No items available.

33.
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Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Psychology Press, 2011
Online resources:
Availability: No items available.

34.
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Sensory marketing [electronic resource] : research on the sensuality of products / edited by Aradhna Krishna. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Routledge, c2010
Online resources:
Availability: No items available.

35.
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Behavior dynamics in media-sharing social networks [electronic resource] / H. Vicky Zhao, W. Sabrina Lin, K.J. Ray Liu. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cambridge ; New York : Cambridge University Press, 2011
Online resources:
Availability: No items available.

36.
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Geomarketing [electronic resource] : methods and strategies in special martketing / Gerard Cliquet ; [Translated by Eugene Hughes]. by Series: Geographical information systems series
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Language: English Original language: French
Publication details: London : Newport Beach, Calif. : ISTE Ltd. ; ISTE USA, 2006
Online resources:
Availability: No items available.

37.
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Product innovation toolbox [electronic resource] : a field guide to consumer understanding and research / edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley-Blackwell, 2012
Online resources:
Availability: No items available.

38.
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Commodity activism [electronic resource] : cultural resistance in neoliberal times / edited by Roopali Mukherjee and Sarah Banet-Weiser. by Series: Critical cultural communication
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : New York University Press, c2012
Online resources:
Availability: No items available.

39.
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The inscrutable shopper [electronic resource] : consumer resistance in retail / Stella Minahan, Sean Sands, Carla Ferraro. by Series: Consumer behavior collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 2 BEP
Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012
Online resources:
Availability: No items available.

40.
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The semiotics of consumption [electronic resource] : interpreting symbolic consumer behavior in popular culture and works of art / by Morris B. Holbrook, Elizabeth C. Hirschman. by Series: Approaches to semiotics ; 110
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Berlin ; New York : Mouton de Gruyter, 1993
Online resources:
Availability: No items available.

41.
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Gender, culture, and consumer behavior [electronic resource] / edited by Cele C. Otnes, Linda Tuncay-Zayer. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : Routledge, c2012
Online resources:
Availability: No items available.

42.
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Online consumer behavior [electronic resource] : theory and research in social media, advertising, and e-tail / editor, Angeline G. Close. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : Routledge, 2012
Online resources:
Availability: No items available.

43.
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Inspiring sustainable behaviour [electronic resource] : 19 ways to ask for change / Oliver Payne. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Earthscan, 2012
Online resources:
Availability: No items available.

44.
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An investigation on contemporary consumer resistance [electronic resource] : how Web 2.0 makes consumers powerful / Martin Konig. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hamburg : Diplomica Verlag, 2012
Online resources:
Availability: No items available.

45.
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Corporate management, corporate social responsibility and customers [electronic resource] : an empirical investigation / Heike Lober. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hamburg : Diplomica Verlag, 2012
Online resources:
Availability: No items available.

46.
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Der Sportkonsument im Zusammenhang mit Sportgrossereignissen [electronic resource] : Verbraucherverhalten am Beispiel der UEFA Euro 2012 / Julian Heichele. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hamburg : Diplomica Verlag, 2012
Online resources:
Availability: No items available.

47.
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Consumer cosmopolitanism in the age of globalization [electronic resource] / editor, Melvin Prince. by Series: 2012 digital library | Consumer behavior collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012
Online resources:
Availability: No items available.

48.
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Advertising myths [electronic resource] : the strange half-lives of images and commodities / Anne M. Cronin. by Series: International library of sociology
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; New York, NY : Routledge, c2004
Online resources:
Availability: No items available.

49.
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The marketing matrix [electronic resource] : how the corporation gets its power-- and how we can reclaim it / Gerard Hastings. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Routledge, 2013
Online resources:
Availability: No items available.

50.
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Insurance and behavioral economics [electronic resource] : improving decisions in the most misunderstood industry / Howard C. Kunreuther, Mark V. Pauly, Stacey McMorrow. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cambridge : Cambridge University Press, 2013
Online resources:
Availability: No items available.

51.
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The Routledge companion to identity and consumption [electronic resource] / edited by Ayalla A. Ruvio and Russell W. Belk. by Series: Routledge companions in business, management and accounting
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Routledge, 2013
Online resources:
Availability: No items available.

52.
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Decoded [electronic resource] : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex : John Wiley & Sons Ltd., 2013
Online resources:
Availability: No items available.

53.
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User acceptance testing [electronic resource] : a step-by-step guide / Brian Hambling, Pauline van Goethem. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Swindon : BCS, 2013
Online resources:
Availability: No items available.

54.
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Marketing to millennials [electronic resource] : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, 2013
Online resources:
Availability: No items available.

55.
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Laddering [electronic resource] : unlocking the potential of consumer behavior / Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw]. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
Online resources:
Availability: No items available.

56.
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How collages reveal your deepest thoughts [electronic resource] : a guide to consumers' minds / Philipp Pachler. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hamburg : Anchor Academic Pub., 2013
Online resources:
Availability: No items available.

57.
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Social networks and their economics [electronic resource] : influencing consumer choice / Dr Daniel Birke. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken : Wiley, 2013
Online resources:
Availability: No items available.

58.
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Responsible tourist behaviour [electronic resource] Clare Weeden. by Series: Routledge advances in tourism ; 30
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Oxfordshire, England ; New York : Routledge, c2014
Online resources:
Availability: No items available.

59.
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Konsumentenpsychologie / Erika Spiess. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Munich, Germany : Oldenbourg Wissenschaftsverlag, 2013Copyright date: 2013
Online resources:
Availability: No items available.

60.
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The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske. by
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: San Francisco : Jossey-Bass, 2013
Online resources:
Availability: No items available.

61.
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Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design. by
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: 2014
Online resources:
Availability: No items available.

62.
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The discourse of online consumer reviews / Camilla Vasquez. by Series: Bloomsbury discourse series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London, England ; New York, New York : Bloomsbury Academic, 2014Copyright date: 2014
Online resources:
Availability: No items available.

63.
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Hierarchy of needs and the measurement of poverty and standards of living / Joseph Deutsch, Jacques Silber. by Series: Cambridge elements. Elements in development economics,
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Cambridge : Cambridge University Press, 2024
Online resources:
Availability: No items available.

64.
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The rational consumer : bad for business and politics : democracy at the crossroads of nature and culture / Francis B. Nyamnjoh. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Mankon, Bamenda : Langaa Research & Publishing CIG, [2018]Copyright date: 2018
Online resources:
Availability: No items available.

65.
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Revolutionary nostalgia : retromania, neo-burlesque, and consumer culture / Marie-Cecile Cervellon and Stephen Brown. by Series: Emerald studies in alternativity and marginalization
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bingley, UK : Emerald Publishing, 2018
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66.
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Embarrassment of product choices 2 : towards a society of well-being / Michel Millot. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London, England ; Hoboken, New Jersey : ISTE : Wiley, 2019
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  • Embarrassment of product choices two
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67.
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Handbook of research methods in consumer psychology / Edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York ; London : Routledge, Taylor & Francis Group, 2019
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68.
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The consumer revolution : tipping the balance of power / Naren Nath. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Los Angeles : Sage, 2020
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69.
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The product-led organization : drive growth by putting product at the center of your customer experience / Todd Olson. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2021]Copyright date: 2021
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70.
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The business of choice : how human instinct influences everyone's decision / by Matthew Willcox. by
Edition: Revised and updated edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bingley, UK : Emerald Publishing Limited, [2020]Copyright date: 2020
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71.
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Consumer behaviour and social network sites : the impact of negative word of mouth / Sarah Zaraket. by Series: Routledge focus on business and management
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; New York, New York : Routledge, [2021]Copyright date: 2021
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72.
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The unmanageable consumer / Yiannis Gabriel & Tim Lang. by
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London, England ; Thousand Oaks, California : SAGE, [2015]Copyright date: 2015
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73.
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Experiential approach to consumer decision making / Cheng Lu Wang [and three others], editors. by Series: Asia Pacific Journal of Marketing and Logistics ; Volume 32
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: [Place of publication not identified] : Emerald Publishing, 2020
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74.
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How people buy online : the psychology behind consumer behaviour / Seema Gupta. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Thousand Oaks, California : SAGE Publishing, [2021]Copyright date: 2021
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75.
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Experiencia de Cliente : Un Equipo de Seis Especialistas Que Explican Como Gestionar Las Emociones Del Consumidor para Aumentar Las Ventas / Marcos Gonzalez de La-Hoz. by
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Madrid, Espana : LID Editorial, [2015]Copyright date: �2015
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76.
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Marketing 3. 0 : Como Atraer a Los Clientes a Traves de un Marketing Basado en Valores / Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan. by
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Madrid, Espana : LID Editorial Empresarial, S.L., [2011]Copyright date: �2011
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77.
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El Consumidor / Adriana Gil Juarez. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Barcelona : Editorial UOC, [2015]Copyright date: �2015
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78.
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El consumidor social : reputacion online y social media / Miguel del Fresno Garcia. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Barcelona, Spain : Editorial UOC, [2012]Copyright date: �2012
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79.
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Decoded : the science behind why we buy / Phil Barden and Rory Sutherland. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]Copyright date: �2022
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80.
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Reflexions Sur une Nouvelle ere ecologique et Citoyenne : L'humanite Face Au Miroir / Isabelle Richaud. by Series: Biologie, ecologie, agronomie
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Paris, France : L'Harmattan, [2017]Copyright date: �2017
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81.
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Brand Positioning in Pharma / Subba Rao Chaganti. by
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hyderabad : PharmaMed Press, [2023]Copyright date: �2023
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82.
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Customer's new voice : extreme relevancy and experience through volunteered customer information / John McKean. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Incorporates, 2015Copyright date: 2015
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83.
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Toward cross-channel management : a comprehensive guide for retail firms / Felix Brunner, Thomas Rudolph. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Berlin, Germany : De Gruyter Oldenbourg, 2015Copyright date: 2015
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84.
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Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business / Adele Revella. by Series: The New Rules Series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: 2015
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85.
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The wallet allocation rule : winning the battle for share / Timothy L. Keiningham [and three others]. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: 2015
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86.
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Virtual social identity and consumer behavior [electronic resource] / Natalie T. Wood and Michael R. Solomon, editors. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe : Society for Consumer Psychology, c2009
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87.
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Consumer research : introspective essays on the study of consumption / Morris B. Holbrook. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Thousand Oaks : Sage Publications, [1995]Copyright date: 1995
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88.
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Bounded rational choice behaviour : applications in transport / edited by Soora Rasouli, Harry Timmermans. by
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bingley, England : Emerald, 2015Copyright date: 2015
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89.
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Looking behind the label : global industries and the conscientious consumer / Tim Bartley [and four others]. by Series: Global research studies
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bloomington : Indiana University Press, [2015]Copyright date: 2015
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90.
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The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / guest editor, Associate Professor Kiseol Yang. by Series: Journal of Research in Interactive Marketing ; Volume 9, Issue 2
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: [Bradford, England] : Emerald, 2015Copyright date: 2015
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