Product innovation toolbox [electronic resource] : a field guide to consumer understanding and research / edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat.

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TextPublication details: Hoboken, NJ : Wiley-Blackwell, 2012.Description: xxiv, 392 pISBN:

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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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