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Lead with a story [electronic resource] : a guide to crafting business narratives that captivate, convince, and inspire / Paul Smith.

By: Contributor(s): Material type: TextTextPublication details: New York : American Management Association, c2012.Description: viii, 280 pISBN:
  • 9780814420317
Subject(s): Genre/Form: DDC classification:
  • 658.4/5 23
LOC classification:
  • HD30.3 .S5774 2012
Online resources:
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Includes index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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