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Handbook of social media management [electronic resource] : value chain and business models in changing media markets / Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors.

Contributor(s): Material type: TextTextSeries: Media business and innovationPublication details: Berlin ; Heidelberg : Springer-Verlag, 2013.Description: ix, 880 pISBN:
  • 9783642288975
Subject(s): Genre/Form: DDC classification:
  • 659.2 23
LOC classification:
  • HF5414 .H36 2013
Online resources:
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Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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