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The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzman and Oriol Iglesias. by Series: Journal of product & brand management : featuring pricing strategy & practice ; v. 21, no. 6
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [Bradford] : Emerald Insight, 2012
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Consumer brand relationships / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman. by Series: Journal of Product and Brand Management ; Volume 30, Number 3
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: [Place of publication not identified] : Emerald Publishing Limited, 2021
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