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The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzman and Oriol Iglesias. by Series: Journal of product & brand management : featuring pricing strategy & practice ; v. 21, no. 6
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [Bradford] : Emerald Insight, 2012
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Brand, identity and corporate reputation / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias. by Series: Marketing Intelligence & Planning ; Volume 33 Number 2
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: [Bradford, West Yorkshire, England] : Emerald, [2015]Copyright date: 2015
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