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The cycle [electronic resource] : a practical approach to managing arts organizations / Michael M. Kaiser with Brett E. Egan.

By: Contributor(s): Material type: TextTextPublication details: Waltham, Mass. : Brandeis University Press, 2013.Description: 187 p. : illISBN:
  • 9781611684780 (electronic bk.)
Subject(s): Genre/Form: DDC classification:
  • 791/.068 23
LOC classification:
  • PN1584 .K245 2013
Online resources:
Contents:
Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning.
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Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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