Marketing database analytics [electronic resource] transforming data for competitive advantage / Andrew D. Banasiewicz.
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TextPublication details: New York ; Oxfordshire, England : Routledge, c2013.Description: 1 online resource (xix, 376 p.) : illISBN: - 9780203076460 (electronic bk.)
- 658.800285/574 23
- HF5415.125 .B347 2013
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Description based on online resource; title from title page (ebrary, viewed July 31, 2013).
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