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Contemporary perspectives on corporate marketing [electronic resource] contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M. T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena.

Contributor(s): Material type: TextTextSeries: Routledge interpretive marketing research series ; 17.Publication details: Oxfordshire, England ; New York : Routledge, c2013.Description: 1 online resource (xix, 156 p.)ISBN:
  • 9780203072707 (electronic bk.)
Subject(s): Genre/Form: DDC classification:
  • 658.8 23
LOC classification:
  • HD59.2 .C65 2013
Online resources:
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Includes bibliographical references at the end of each chapters and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Description based on online resource; title from title page (ebrary, viewed August 12, 2013).

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