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Consumer negativity towards brands / guest editor, Sylvia Grappi [and three others].

Contributor(s): Material type: TextTextSeries: Journal of Product and Brand ManagementPublisher: Bradford, West Yorkshire, England : Emerald Publishing, 2019Description: 1 online resource (129 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781839093067 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Consumer negativity towards brands.DDC classification:
  • 658.827 23
LOC classification:
  • HF5415.1255 .C667 2019
Online resources:
Item type:
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Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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