La mesure en marketing : operationnalisation des construits latents / Azza Frikha.

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TextSeries: Collection innovation, entrepreneuriat et gestionPublisher: London, England : ISTE Editions Ltd., [2019]Copyright date: �2019Description: 1 online resource (ix, 223 pages)Content type:

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Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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