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1. Books
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Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2009
Availability: Items available for reference: DeKUT Main Campus Library: a (1)Call number: REF HF 5415.55 .H3.

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Customer experience management : Enhancing experience and value through service management / Jay Kandampully. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dubuque, IA : Kendall Hunt, c2014
Availability: Items available for loan: DeKUT Main Campus Library (1)Call number: HF 5415.55 .K3.

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Customer-centric product definition : The key to great product development/ Sheila Mello. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: PDC Professional Publishing, 2002
Availability: Items available for loan: DeKUT Main Campus Library (1)Call number: TS 171.4 .M4.

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Accelerating customer relationships : using CRM and relationship technologies / Ronald S. Swift. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall PTR, c2001
Availability: Items available for loan: DeKUT Main Campus Library (1)Call number: HF 5415.5 .S9.

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The relationship-based enterprise : powering business success through customer relationship management / Ray McKenzie by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Toronto McGraw-Hill 2001
Availability: Items available for loan: DeKUT Main Campus Library (1)Call number: HF 5415.5 .M3.

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Citizen marketers : when people are the message / Ben McConnell [and] Jackie Huba. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : Kaplan Pub., c2007
Availability: Items available for loan: DeKUT Main Campus Library (1)Call number: HF 5415.5 M3.

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Customer-centric marketing : build relationships, create advocates and influence your customers / by Aldo Cundari. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015
Availability: Items available for loan: DeKUT Main Campus Library (1)Call number: HF 5415.55 .C8.

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Reorganize for resilience : putting customers at the center of your business / by Ranjay Gulati. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Press, 2009
Other title:
  • (Re)(organize) for resilience
Availability: Items available for loan: DeKUT Main Campus Library (1)Call number: HF 5415.5 .G8.

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Judgment on the front line : how smart companies win by trusting their people / Chris DeRose and Noel M. Tichy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio/Penguin, c2012
Availability: Items available for loan: DeKUT Main Campus Library (1)Call number: HF 5415.5 .D4.

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