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Generating buy-in [electronic resource] : mastering the language of leadership / Mark S. Walton ; foreword by William Ury.

By: Contributor(s): Material type: TextTextPublication details: New York : American Management Association, c2004.Description: xviii, 108 pISBN:
  • 9780814427668
Subject(s): Genre/Form: DDC classification:
  • 658.4/5 21
LOC classification:
  • HD30.3 .W35 2004
Online resources:
Contents:
Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in.
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Includes bibliographical references (p. 95-97) and index.

Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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