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1. Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

by MacInnis, Deborah J | Park, C. Whan | Priester, Joseph W | Society for Consumer Psychology.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Availability: Items available for reference: DeKUT Main Campus Library [Call number: REF HF 5415.55 .H3] (1).

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2. Crush it! : why now is the time to cash in on your passion / Gary Vaynerchuk.

by Vaynerchuk, Gary.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: [New York] : HarperStudio, c2009Other title: Why now is the time to crush it! : cash in on your passion.Availability: Items available for loan: DeKUT Main Campus Library [Call number: HD 62.5 .V3] (1).

3. Principles of advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.).

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago, IL : McGraw-Hill/Irwin, 2005Online access: Publisher description | Table of contents only Availability: Items available for loan: DeKUT Main Campus Library [Call number: HF 5415.13 .D8 2005] (2).

4. Principles of advertising and brand management/ Fanshawe College

Edition: 4th Custom ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston: Pearson, 2017Availability: Items available for loan: DeKUT Main Campus Library [Call number: HF 5415.13 .P7 2017] (3).

5. Flagship marketing : concepts and places / edited by Tony Kent and Reva Brown.

by Kent, Tony, (A. E.) | Brown, Reva Berman, 1939-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2009Availability: Items available for loan: DeKUT Main Campus Library [Call number: HF 5429 .K4] (1).

6. The brand bubble : the looming crisis in brand value and how to avoid it / by John Gerzema, Ed Lebar ; foreword by Peter Stringham.

by Gerzema, John, 1961- | Lebar, Ed, 1943-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco, Calif. : Jossey-Bass, 2008Availability: Items available for loan: DeKUT Main Campus Library [Call number: HD 69 .B7 G4] (1).

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