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1. Books
Essentials of marketing research : William G. Zikmund. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western/CENGAGE Learning, 2003
Availability: Items available for loan: DeKUT Main Campus Library (2)Call number: HF 5415.2 .Z55 2002, ...

2.
Essentials of marketing research : - / William G. Zikmund [and] Barry J. Babin. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-Western/CENGAGE Learning, 2013
Availability: Items available for loan: DeKUT Main Campus Library (2)Call number: HF 5515.2 .Z5 2013, ...

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