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1.
How brands become icons : the principles of cultural branding / -. by Series: -
Edition: -.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard business school press, 2003
Availability: Items available for loan: DeKUT Main Campus Library (2)Call number: HD 69 .B7 H64, ...

2.
The power of cult branding : how 9 magnetic brands turned customers into loyal followers and yours can too / Mathew W Rogers and Bolivar J Bueno. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Crown business, 2002
Availability: Items available for loan: DeKUT Main Campus Library (1)Call number: HD 69 .B7 R3. DeKUT NRB Campus Library (1)Call number: HD 69 .B7 R3.

3.
Living Brands : collaboration+inovation=customer fascination. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2007
Availability: Items available for loan: DeKUT Main Campus Library (1)Call number: HD 69 .B7 N33 2007. DeKUT NRB Campus Library (2)Call number: HD 69 .B7 N33 2007, ...

4.
Superbrands. Insight into many of East Africas strongest brands.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, England : Superbrands Ltd, 2005
Availability: Items available for reference: DeKUT Main Campus Library: a (1)Call number: HD 69 .S8.

5. Books
Brand engagement : how employees make or break brands / by Ian P Buckingham. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave, 2008
Availability: Items available for loan: DeKUT Main Campus Library (1)Call number: HD 69 .B7 B8.

6.
Creating powerful brands. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Elsevier, 2011
Availability: Items available for loan: DeKUT Main Campus Library (1)Call number: RC 261 .N4.

7. Books
Advertising and promotion : In integrated marketing communications / Chris Hackley. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications, 2010
Availability: Items available for loan: DeKUT Main Campus Library (1)Call number: HF 5823 .H3 2010.

8. Books
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: DeKUT Main Campus Library (1)Call number: HD 69 .K4 2013.

9. Books
The brand bubble : the looming crisis in brand value and how to avoid it / by John Gerzema, Ed Lebar ; foreword by Peter Stringham. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco, Calif. : Jossey-Bass, 2008
Availability: Items available for loan: DeKUT Main Campus Library (1)Call number: HD 69 .B7 G4.

10. Books
Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: DeKUT Main Campus Library (1)Call number: HD 69 .B4 K4 2003.

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