| 000 | 00808nam a2200301 4500 | ||
|---|---|---|---|
| 001 | 0000003013 | ||
| 005 | 20180328101044.0 | ||
| 008 | 120112s xx 000 0 eng d | ||
| 010 | _a- | ||
| 020 |
_a1578517745 : _c2655 |
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| 040 |
_aLC _c- |
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| 100 |
_aHolt, Douglas B, _d2003. |
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| 245 |
_aHow brands become icons : _bthe principles of cultural branding / _c-. |
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| 250 | _a-. | ||
| 260 |
_aBoston : _bHarvard business school press, _c2003. |
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| 300 |
_a 264p : _b- ; _c-. |
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| 490 | _a- | ||
| 500 | _aIncludes bibl. refs. | ||
| 505 | _a-. | ||
| 520 | _a-. | ||
| 650 |
_aBrand name products _x-. |
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| 650 |
_aBusiness names _x-. |
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| 650 |
_aPopular culture _x-. |
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| 690 | _aTitle | ||
| 700 | _a-. | ||
| 710 | _a-. | ||
| 908 | _a120112 | ||
| 999 |
_c94460 _d94460 |
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