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Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

Contributor(s): Material type: TextTextPublication details: Armonk, N.Y. : M.E. Sharpe, c2009.Description: xxi, 424 p. : ill. ; 27 cmISBN:
  • 9780765623577 (alk. paper)
  • 0765623579 (alk. paper)
Subject(s): LOC classification:
  • HF 5415.55 .H3
Item type: Books
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Item type Current library Home library Collection Call number Status Barcode
Books Books DeKUT Main Campus Library Reference DeKUT Main Campus Library Reference REF HF 5415.55 .H3 (Browse shelf(Opens below)) a 2020/36716

Includes bibliographical references and indexes.

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