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Brand wars : combat strategies for Indian brands / Rajiv Gupte, Anand Limaye.

By: Contributor(s): Material type: TextTextPublisher: Thousand Oaks, California : SAGE Publishing, [2021]Copyright date: �2021Description: 1 online resource (293 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789354790744
Subject(s): Genre/Form: Additional physical formats: Print version:: Brand wars : combat strategies for Indian brands.DDC classification:
  • 658.827 23
LOC classification:
  • HF5415.1255 .G878 2021
Online resources:
Item type:
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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