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Customer relationship management [electronic resource] : a global perspective /

Customer relationship management a global perspective / [electronic resource] : by Gerhard Raab ... [et al.]. - Aldershot, Hampshire, England ; Burlington, VT : Gower, c2008. - ix, 204 p. : ill.

Includes bibliographical references and index.

ISBN: 9781409405405

Subjects--Topical Terms:
Customer relations--Management.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.5 / .C83625 2008

Dewey Class. No.: 658.8/12

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Customer relationship management [electronic resource] : a global perspective /